GOOGLE ADS CERTIFICATION-FOR THE BETTER GROWTH OF YOUR BUSINESS   

Start & grow your career or business with Google Certification:

Google certification are developed by Google to earn a certificate that helps you stand out, enhance pathways to job, to become job-ready for high–paying roles, to gain access to career resources and your business growth. Google Certification lets you to gain recognition and credibility for your skills and proficiency in different courses and after passing a certification exam, you can use your certification to promote yourself to the projects, communities and to your customers in marketing services. There are different types of Google certification courses available in the market for you.

If you want to reach new customers online, for the promotion of your product or services, then Google advertisement Certification might be right for you. Google is the best place for brands to buy ads for your targeted audience and largest digital marketing platform in the world.

Let’s know what is Google Ads actually?

Basically, Google Ads is an online advertisement platform developed by Google in October, 2000 as Google Ad words, but after some rebranding in 2018, it was renamed as Google Ads. Google Ads is a platform where advertisers pay to display brief advertisements, product & services offering and video content etc. to the web users. It can place ads both in the result of Google search & non-search websites, on mobile applications and videos.

The most important benefit of Google Ads you must know is that 64.6% of people click on Goggle Ads when they are looking to buy an item online and businesses generally make an average of $2 in revenue for every $1 they spend on Google Ads. Google Ads attract more customers and reach the right people at right time by advertising globally and locally. Google Ads operates on:

·        Pay-Per-Click(PPC)

·        Pay-Per-Impression(PPM)

What are the concepts of Google Ads standard score?

v  Ads Relevancy

v  Landing Page Transparency

v  Ease of Navigation

v  Increasing Site Timing

 Why to get Google Ads Certification?

Google Ad Certification is the process by which Google can recognize marketers as expert in online advertising and it is an important credential for marketers. When you are certified by Google, it shows everyone that you are expert in the field & preparing for the test will make you a better marketer. When you are advertising with Google ads, you are investing in your business that means it is a boon to advertisers to speed up the process of revenue generation through PPC.

Google offers both Individual and Company Certification i.e. after passing Ads certification exams, individual get a personalized certificate and if affiliated with any company it can contribute to company Google Partners credentials. Google Partners are the third parties or marketing agencies that manages Google Ads account on the behalf of other brands. When you get certified on Ads and become a Google Partner, they will list you on their verified website of partners. The certification is available through Skill Shop (an official learning platform for Google Ads) Google’s online training and Certification programs.

                                     “Google Ads as your way to go for more immediate results”

How does Google Ads Certification work?

As you know, Google Ads can help you to drive interested people who are searching on Google for specific information, products or services on your web and it is one of the most effective advertisement tool to get more traffic on your web and can generate more leads so, you can grow up your business with the help of Google Ads. To create better and more powerful Ads on Google it is necessary to be Google Ads certified. Your Ads can appear on Google at the very moment someone is looking for product or services like yours.

When you set up a Skill Shop account, where you can find the specific certification you want to start with, then you will get access to free Google Ads certification exam & related learning path that you can use to study for assessment.  Google provide both basic education information and more extensive training context. To become Google Ads certified you need to pass the assessments that is available through Skill Shop. The certification are available for the following different Google Ads product areas. The specific Google Ads certification courses include:

·        AdWords Fundamental course

·        Search Ads course

·        Display Ads course

·        Video Ads course

·        Mobile Ads course

·        Shopping Ads course

ü  AdWords (Ads) Fundamental certification course- This certification covers basic concept including the benefits of online advertising and AdWords and best practices for managing and optimizing Adwords campaigns.

ü  Search Ads certification course-This certification is the heart and soul of Google Ads platform. This certification contains advanced concepts for creating, managing and optimizing Google Search campaign that achieve specific marketing goals like customers Solutions.

ü  Display Ads certification course-This certification covers advanced concept for creating, managing and optimizing the display campaign. This assessment test your ability to create a best advertising strategy for the Google Display network. Display advertisement can help you to promote your business when people are browsing online and using mobile applications.

ü  Video Ads certification course- This certification covers advanced concept for creating, managing and optimizing the video campaign. Video advertisement can helps you for the promotion while they are browsing online like watching YouTube videos and playing mobile games and across Google videos.

ü  Mobile Ads certification course-This certification contains basic and advanced concept of mobile advertising, including ad formats, bidding and targeting Google apps ads campaign management.

ü  Shopping Ads certification course-This certification consist of basic and advanced concept of e-commerce sites ads campaign and creating and managing Showcase and smart shopping Ads campaign.

Digital Marketing Services

How to get prepare for Google Ads certification and is worth it?

Most important thing is, you need to understand the theories behind online advertising and also be able to create, analyze and optimize real-life ads well. The second thing is, make sure about which assessment is to be pick and get prepare for it. Google Ads Search and Display Certification are good places to start. You can prepare yourself for exam through YouTube tutorials and articles.

Google Ads certification is completely free to take now, in the past it cost money. Skill Shop page is the best for study which contains free courses for each assessment and study material so you can be fully prepared for the exam.

As you know, there are six assessments available, each with corresponding courses and study material from Google and this certification is available through Skill Shop, Google’s online training and certification program. Make sure that you are 100% prepared for the test.

What is the timing and clearing score for the exam?

The good thing is that exam is available in 22 languages. You have 75 minutes to complete each assessment and have to score 80% or higher to pass the assessment in any of the certification specialties then your certificate will be awarded for that specific product focus area.

Once you pass your exam, your Google Ads Certification is valid for a full year. You will need to retake and pass the certification assessment to renew your certification.

What if you fail the test?

If you fail to pass the exam, there is a waiting period before you can retry. You have to wait for a full day, then you can retake the exam.

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